Melissa Gorga Takes a Bite Out of the Big Apple as She Expands Her Cookie Empire to NYC trucc
Melissa Gorga is bringing her growing cookie empire to the Big Apple.
The “Real Housewives of New Jersey” star, 46, is expanding her viral bakery brand, Let’s Sprinkle by MG, into Morton Williams locations across New York City — marking a major milestone for the fast-rising sweets business.
The family-owned grocer will now carry Gorga’s signature Italian Rainbow Sprinkle Cookies and Sprinkle Coffee Cake, giving shoppers the chance to grab her festive desserts alongside their everyday essentials.
“Real Housewives of New Jersey” star Melissa Gorga is expanding her viral bakery brand, Let’s Sprinkle by MG, into Morton Williams locations across New York City.
Gorga unveiled her sweets business in December 2024.
NYC Morton Williams stores will now carry Gorga’s signature Italian Rainbow Sprinkle Cookies and Sprinkle Coffee Cake, the latter of which she is photographed with in a promo shoot for Let’s Sprinkle by MG.
“We created Let’s Sprinkle to bring a little joy and celebration into everyday moments,” Gorga exclusively tells Page Six’s “Virtual Reali-Tea.” “New York has always shown me so much love, so I’m excited fans can now pick up our treats at Morton Williams.”
To celebrate the launch, Gorga will make a special in-store appearance on Thursday, April 2, from 11 a.m. to 1 p.m. at Morton Williams on the Upper West Side (2015 Broadway at West 68th Street). Fans who purchase Let’s Sprinkle by MG products will have the opportunity to get their treats signed by the reality TV personality — while supplies last.
The expansion comes after Gorga launched the brand in December 2024. Since then, Let’s Sprinkle by MG has quickly built a loyal following, thanks to its eye-catching desserts and delectable ingredients, including real butter, vanilla bean and almond paste.
What started as a passion project has rapidly grown into a full-fledged business, fueled in part by social media buzz and Gorga’s dedicated fan base.
The Morton Williams rollout marks the latest step in the brand’s expansion, which already includes distribution across the Tri-State area at major grocery chains, like ShopRite, King’s Food Markets and Caraluzzi’s.
With her sprinkle-studded treats now hitting Manhattan shelves, Gorga’s sweet success story shows no signs of slowing down.
