BREAKING! Dallas Cowboys Owner Jerry Jones Signs $13.5 Million Netflix Deal for 7-Episode Series on Building “America’s Team”

Dallas, 2025 — In a move that has stunned both the sports and entertainment worlds, Dallas Cowboys owner and president Jerry Jones has officially signed a $13.5 million deal with Netflix to produce a 7-episode documentary series chronicling his extraordinary journey in building the Cowboys into the NFL’s most valuable and recognizable franchise.

This won’t be just another sports documentary. According to insiders, the series will weave together the business, political, and cultural battles Jones faced during his decades at the helm of the Cowboys — showcasing his resilience, his controversial decisions, and his relentless pursuit of greatness that turned the Cowboys into a global brand.

More Than Football: The Rise of a Dynasty

Since purchasing the team in 1989, Jones has been one of the most influential — and polarizing — figures in professional sports. He transformed a struggling franchise into what is now worth over $9 billion, often dubbed the most valuable sports team in the world.

The Netflix series is expected to highlight:

• The 1989 takeover, when Jones purchased the Cowboys for $140 million against heavy criticism.

• His bold move to hire Jimmy Johnson, leading to three Super Bowl titles in the 1990s.

• The business innovations, from sponsorship deals to AT&T Stadium, that revolutionized how NFL teams generate revenue.

• His battles with the NFL establishment, including clashes with league commissioners, sponsors, and even fellow owners.

It promises to be an unfiltered look at how Jerry Jones built not only a football team, but an empire.

A Surprising Pledge

What has moved fans even more is Jones’ announcement that he will donate a significant portion of the Netflix deal to youth sports and education programs across Texas.

“Football gave me everything, but it’s about more than wins and losses,” Jones said in a statement. “It’s about giving young people the opportunity to chase dreams — whether that’s on the field, in the classroom, or beyond. That’s where true legacy lies.”

The donation is expected to fund youth football facilities, scholarship programs, and educational initiatives for underserved communities, further cementing Jones’ impact off the field.

Fan Reactions

The news instantly set social media ablaze. Hashtags like #CowboysLegacy and #JerryOnNetflix began trending as fans, analysts, and even rival supporters debated what the series will reveal.

“Say what you will about Jerry Jones, but the man changed football forever,” one fan wrote.
Another commented: “This is must-watch. Nobody has a story like Jerry’s — from oil fields to NFL glory.”

Even Cowboys legends from the 1990s dynasty era chimed in, many praising Jones’ willingness to share his unfiltered story with the world.

What to Expect from the Series

Early reports suggest each of the 7 episodes will focus on a specific era of Jones’ career:

• The Gamble (1989) — Buying the Cowboys against the odds.

• Building a Champion (1990s) — Super Bowls, dynasty, and clashes with Jimmy Johnson.

• Business of Football — Redefining sponsorships, marketing, and revenue models.

• The Jones Way — Battles with the NFL and his role in reshaping the league.

• AT&T Stadium — Creating the most advanced sports venue in the world.

• Modern Cowboys — Challenges and controversies in the post-dynasty years.

• The Legacy — What Jerry Jones leaves behind, both for Dallas and the NFL.

  

Beyond the Spotlight

For decades, Jerry Jones has been both admired and criticized — often in equal measure. But even his fiercest critics acknowledge that without him, the Cowboys would not be the cultural and financial powerhouse they are today.

This Netflix series promises not only to celebrate his triumphs, but also to examine the costs, sacrifices, and controversies along the way.

Conclusion: More Than a Franchise

Jerry Jones has long said that the Cowboys are more than just a football team — they are “America’s Team.” With this Netflix series, his story will finally be told on a scale as grand as his vision.

And with his pledge to reinvest part of the $13.5 million deal back into the community, Jones is proving that his legacy isn’t just about the past — it’s about the future.

The Cowboys’ scoreboard will always matter, but for Jerry Jones, this series may be remembered as his biggest win yet: the chance to tell the world how he built an empire, and why he still believes the star on the helmet shines brighter than any other.