Turning Point USA Challenges the NFL’s Bad Bunny Halftime Choice With Its Own “All-American” Super Bowl Event

The NFL may have booked Bad Bunny to headline the Super Bowl LX Halftime Show, but Turning Point USA — the youth conservative organization known for stirring cultural debates — has something very different planned for game day.

In what it’s calling “a celebration of faith, family, and freedom,” Turning Point USA (TPUSA) announced it will host its own “All-American” Super Bowl event, scheduled to air simultaneously with the halftime broadcast. The move, both symbolic and strategic, marks the latest flashpoint in America’s ongoing culture war — where sports, entertainment, and politics continue to collide.

A Culture Clash on the Biggest Stage in Sports

The Super Bowl isn’t just football — it’s the most-watched television event in the United States, where music and marketing converge with national identity. But this year, the halftime show announcement set off a storm.

When the NFL revealed that Bad Bunny — the Puerto Rican megastar and global reggaeton icon — would headline Super Bowl LX in New Orleans, reactions were instant and intense. Fans praised the league’s commitment to diversity and global appeal, while critics accused the NFL of abandoning its “American roots” for international pop culture appeal.

Enter Turning Point USA.

“Bad Bunny represents everything the entertainment establishment pushes — celebrity obsession, explicit lyrics, and woke politics,” TPUSA founder Charlie Kirk declared in a fiery statement. “We’re here to remind America that there’s still room for family, faith, and patriotism — even on Super Bowl Sunday.”

Kirk confirmed that TPUSA’s “All-American” event will air live online and on select streaming networks during halftime, featuring country artists, veterans, and what he called “real American heroes.”

The “All-American” Counterprogramming

According to Turning Point USA, the “All-American Super Bowl Celebration” will include performances from country and Christian music stars, speeches from military veterans and conservative influencers, and even tributes to law enforcement and first responders.

The organization is framing it as an “alternative halftime show” — a program that lets “patriotic Americans” tune into something different if they’re tired of what TPUSA calls “the NFL’s cultural surrender.”

“We don’t need million-dollar celebrity acts to represent America,” said TPUSA spokesperson Alex Clark. “We have hard-working men and women, soldiers, small business owners, and families who make this country great. That’s who we’ll be celebrating.”

In typical TPUSA fashion, the event promises more than music. There will be commentary segments highlighting “American values,” interspersed with interviews featuring conservative figures from the entertainment world. Rumors suggest that Jason Aldean and Kid Rock — both vocal supporters of right-leaning causes — may appear.

The NFL Stands by Its Choice

The NFL, for its part, appears unfazed by the political backlash. League officials say the decision to feature Bad Bunny reflects the sport’s growing global audience.

“We’re celebrating the universality of football,” an NFL spokesperson said in response to the criticism. “Bad Bunny is a global superstar whose message of energy, creativity, and passion transcends language and borders. The Super Bowl is about unity — and music is a bridge.”

Indeed, Bad Bunny’s influence extends far beyond Latin music. The Grammy-winning artist has topped charts in English and Spanish, collaborated with the likes of Drake and Taylor Swift, and even made appearances in wrestling and Hollywood. For the NFL, his inclusion symbolizes its efforts to expand viewership among younger, more diverse fans.

But to groups like Turning Point USA, it’s yet another sign that American institutions are prioritizing “globalism” over tradition.

The Broader Battle for America’s Cultural Soul

This isn’t the first time Turning Point USA has targeted pop culture. Over the past decade, the organization — founded in 2012 by then-teenager Charlie Kirk — has made its name fighting what it calls “leftist indoctrination” in schools, media, and now, sports.

TPUSA’s events often feature a mix of politics and entertainment, drawing massive youth audiences. Its annual conferences — such as the Student Action Summit and AmericaFest — have hosted conservative stars including Donald Trump Jr., Tucker Carlson, Candace Owens, and other figures who rail against Hollywood and corporate America.

The “All-American Super Bowl” initiative fits neatly into that playbook: using culture to fight culture.

“This is about reclaiming the narrative,” said Kirk. “For too long, conservatives have let the left dominate pop culture — movies, music, sports. That ends now. We’re not just watching the game anymore; we’re entering it.”

Reactions Pour In: “Culture War, Super Bowl Edition”

Unsurprisingly, the internet erupted once TPUSA’s announcement dropped.

Supporters praised the move as “a long-overdue stand for traditional America,” while critics called it “a political stunt” aimed at exploiting division.

One Twitter user wrote:

“Finally, something worth watching at halftime. Sick of the NFL lecturing us about politics.”

Another shot back:

“Imagine hating diversity so much you start your own Super Bowl show.”

Sports analysts also weighed in. ESPN commentator Stephen A. Smith called the move “predictable but telling,” saying, “We’re at a point where even football can’t escape the political battlefield.”

What to Expect on Super Bowl Sunday

Both events — the NFL’s official halftime show featuring Bad Bunny and TPUSA’s counterprogram — are expected to draw massive audiences, albeit from very different demographics.

Turning Point USA confirmed it will stream its show across its platforms, including YouTube, Rumble, and X (formerly Twitter), with pre-show coverage beginning one hour before kickoff.

Meanwhile, the NFL continues to promote Bad Bunny’s performance as one of its most ambitious productions yet, promising “a fusion of Latin rhythm, American energy, and global stagecraft.”

The Stakes: More Than Just Football

In a nation increasingly divided by politics and culture, the Super Bowl — once a unifying spectacle — has become another battleground.

For some, TPUSA’s “All-American” show is a refreshing alternative; for others, it’s a reminder of how deeply polarized entertainment has become.

Either way, Super Bowl LX won’t just be a fight for the Lombardi Trophy — it’ll be a clash for the soul of American culture.

And while millions watch Bad Bunny light up the NFL’s biggest stage, millions more might be tuning in somewhere else — to see a very different kind of show, one wrapped not in fireworks and choreography, but in red, white, and blue conviction.