Jimmy Haslam Pledges $5 Million to Support Turning Point USA’s Alternative Super Bowl Halftime Show

Cleveland, OH — In a move shaking both the sports and entertainment industries, Cleveland Browns owner Jimmy Haslam has announced a $5 million pledge to support Turning Point USA’s upcoming alternative Super Bowl halftime show, backing the organization’s president Erika Kirk to ensure the event goes forward as planned.

Backing the “All American Halftime Show”

Turning Point USA, the conservative nonprofit co-founded by the late Charlie Kirk, recently unveiled plans for The All American Halftime Show — an alternative to the official Super Bowl LX performance featuring three-time Grammy winner Bad Bunny. Scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California, the event promises a patriotic, family-oriented celebration in contrast to the NFL’s official production.

Haslam, known for his philanthropic work and outspoken defense of traditional American values, said his motivation was simple: “Erika Kirk and her team are building something that honors the spirit of this country. I’m proud to help make it happen.”

A $5 Million Commitment

According to Turning Point USA, Haslam’s $5 million contribution will go toward production costs, artist contracts, logistics, and security, ensuring the event meets national broadcast standards.

“This isn’t just about funding a concert,” Haslam explained. “It’s about values, respect, and creating something that unites people through pride in America.”

The donation marks one of the largest private contributions ever made to an independent halftime production. Sources within Turning Point USA called Haslam’s support a “turning point” for the project, allowing organizers to finalize their headliners, secure permits, and deliver a show rivaling the NFL’s own.

Standing Behind Erika Kirk

Leading the initiative is Erika Kirk, daughter of the late Charlie Kirk, who has taken charge of assembling the lineup and coordinating logistics. Haslam praised her leadership, calling her “a visionary continuing her father’s legacy and ensuring that patriotic fans are represented on one of the biggest stages in the world.”

Kirk responded with gratitude: “Jimmy Haslam’s support shows what’s possible when people stand up for their principles. This funding allows us to deliver a professional, meaningful production that celebrates unity and American pride.”

The Context Behind the Alternative Show

The decision to create an alternative halftime event comes after Bad Bunny — the NFL’s official 2026 performer — sparked backlash for sitting during “God Bless America” at Yankee Stadium earlier this year. The Puerto Rican artist, who has been outspoken on U.S. immigration and political issues, later refused to participate in a proposed tribute to Charlie Kirk during his set, prompting Turning Point USA to launch their own patriotic alternative.

Haslam, a longtime supporter of veterans and civic programs, stated that while he respects artistic freedom, “there’s a line between expression and disrespect. The All American Halftime Show exists to honor those who built and protect this country.”

Reaction Across the Sports World

Haslam’s announcement immediately set off a wave of reactions online. Supporters applauded his decision to put action behind his beliefs. “Jimmy Haslam isn’t afraid to lead,” one fan wrote. “He’s showing that patriotism and entertainment don’t have to be at odds.”

Others noted that this could set a new precedent — creating space for alternative cultural events alongside traditional broadcasts. “This move could reshape how major entertainment platforms are used,” an industry analyst commented. “It’s about more than sports — it’s about influence, identity, and values.”

Looking Ahead

Turning Point USA has not yet announced the full artist lineup for The All American Halftime Show, though insiders hint at a blend of country legends, rock icons, and gospel performers. With Haslam’s backing, organizers now have the resources to execute a world-class show that aligns with their message of patriotism and unity.

“This isn’t about competition,” Haslam concluded. “It’s about creating a choice — an event where people can come together, celebrate our values, and take pride in being American. Erika Kirk and her team are doing something bold, and I’m honored to stand with them.”

As Super Bowl LX approaches, the national spotlight will focus not only on the game but on the cultural conversation surrounding its halftime performances. Thanks to Jimmy Haslam’s $5 million pledge, Turning Point USA’s alternative event is poised to become one of the most talked-about productions in Super Bowl history — a celebration of faith, freedom, and the enduring spirit of America.