BREAKING: Jerry Jones Donates $7 Million to Turning Point USA to Power the “All-American Halftime Show” — A Bold Stand Against Bad Bunny’s Super Bowl LX Performance

In a move that’s sending shockwaves through both the sports and entertainment worlds, Dallas Cowboys owner Jerry Jones has pledged $7 million to Turning Point USA to fund its upcoming “All-American Halftime Show.”

The announcement follows the organization’s reveal — founded by the late Charlie Kirk and now led by his wife — that it will host a faith- and patriotism-driven alternative to the official NFL Apple Music Halftime Show, which will be headlined by Bad Bunny at Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

Jones’ decision has transformed what many viewed as a symbolic protest into a national cultural statement about values, unity, and the soul of American entertainment.

A $7 Million Push for Faith, Family, and Freedom

According to Turning Point USA officials, Jones’s multimillion-dollar donation will fund the production, performances, and nationwide broadcast of the “All-American Halftime Show.” The goal: to provide a stage where faith, family, and country take center spotlight — not politics or controversy.

“This isn’t about attacking anyone,” Jones said in a statement. “It’s about offering something America’s been missing — pride, unity, and gratitude. We need to remember who we are.”

Known for his bold leadership and deep patriotism, Jones has long expressed his belief that football — and the entertainment that surrounds it — should bring people together rather than divide them. His support of Turning Point USA’s halftime project reflects his commitment to celebrating American values and integrity on the biggest stage in sports.

“Taking the Field Back from Pop Culture”

Turning Point USA describes the “All-American Halftime Show” as a “musical tribute to God and country,” featuring a blend of Christian, gospel, and country performers.

Jerry Jones is expected to appear live at the event — not as a showman, but as a symbol of leadership and conviction, representing the message that faith and honor still have a place in American life.

His now-viral quote, “Faith, freedom, and unity taking the field back from pop culture,” has resonated deeply online. Supporters have flooded social media with praise, calling Jones’s move “a stand for the nation’s soul.”

One fan on X (formerly Twitter) summed it up:

“Jerry Jones isn’t just building teams anymore — he’s building a movement. $7 million to remind America what it stands for. That’s true leadership.”

Support and Controversy

As expected, the reaction has been polarized.

Critics have labeled the project politically charged, arguing that it represents another front in America’s ongoing culture wars. Others, however, see Jones’s donation as a refreshing counterbalance to what they describe as a decline in traditional values across mainstream entertainment.

A spokesperson for Jones dismissed claims of partisanship:

“Jerry isn’t competing with the NFL or Bad Bunny. He’s saying there’s room for something uplifting — a show that honors faith, family, and country.”

Turning Point USA echoed that sentiment, calling the event “an opportunity to unite Americans around gratitude, courage, and belief.”

A New Kind of Halftime

The “All-American Halftime Show” will be produced out of Nashville, the heart of American country music, and is set for a nationwide broadcast.

Industry insiders say several leading Christian and country artists are already in talks to perform. The show will include tributes to first responders, veterans, and everyday heroes, emphasizing the values Jones has championed throughout his career.

Analysts predict that Jones’s $7 million donation will make the event a serious rival to the NFL’s production — not through glitz or celebrity, but through heart, meaning, and authenticity.

“You Can’t Lead a Team Without Belief”

For Jerry Jones, this is more than a financial contribution — it’s a mission of conviction.

“You can’t lead a team without belief,” Jones said recently. “And right now, our country needs that same kind of belief — in God, in each other, and in what this nation was built on.”

After decades of shaping the NFL’s most iconic franchise, Jones is now steering his influence toward something even greater — restoring faith and unity in American culture.

As Super Bowl LX approaches, two very different halftime shows will take the stage: Bad Bunny’s global pop spectacle and Jerry Jones’s All-American revival.

No matter which one captures the most viewers, one thing is certain — Jerry Jones has already made history.

Even off the gridiron, he’s still proving that leadership means more than winning games — it’s about standing for something bigger than yourself.