BREAKING: Jerry Jones Donates $7 Million to Turning Point USA for the “All-American Halftime Show” — A Defiant Response to Bad Bunny’s Super Bowl LX Performance

In a move that’s sending shockwaves through both the sports and entertainment industries, Dallas Cowboys owner Jerry Jones has pledged $7 million to Turning Point USA to fund its upcoming “All-American Halftime Show.”

The event, organized as a faith- and patriotism-centered alternative to the NFL’s official halftime production headlined by Bad Bunny, is set to take place during Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

Turning Point USA — founded by the late Charlie Kirk and now led by his wife — announced the initiative earlier this month, positioning it as a celebration of “faith, family, and freedom” at a time when many Americans feel disconnected from mainstream entertainment.

A $7 Million Stand for Faith and Country

According to Turning Point officials, Jones’s donation will cover production, artist performances, and nationwide broadcasting, ensuring that millions across America can tune in to the “All-American Halftime Show.”

Sources close to Jones describe the move not as political, but as deeply personal.

“This isn’t about taking sides,” Jones reportedly said. “It’s about giving people something real — something rooted in faith, pride, and unity. The American stage should remind us of who we are, not divide us.”

Jones, one of the most influential figures in professional sports, has long spoken about his belief in God, country, and hard work. His support for the project, insiders say, reflects a growing frustration with what he views as “agenda-driven entertainment” taking center stage in American sports culture.

“Taking the Field Back from Pop Culture”

Turning Point USA describes the “All-American Halftime Show” as a “musical tribute to God and country,” featuring a mix of Christian, gospel, and country performers.

While Jones will not perform, he is expected to make a live appearance as a host and symbolic figure of leadership, emphasizing the message that integrity, faith, and gratitude still belong at the heart of American life.

His personal motto for the event — “Faith, freedom, and unity taking the field back from pop culture” — has already gone viral across social media platforms, with supporters praising him for his courage to stand apart from the Hollywood mainstream.

Fans on X (formerly Twitter) have flooded the platform with support. One post that’s been widely shared reads:

“Jerry Jones isn’t just building teams — he’s building a movement. $7 million to remind America what it stands for. That’s real leadership.”

Supporters Applaud — Critics Push Back

Supporters hail Jones’s donation as a “refreshing act of patriotism”, praising him for promoting values that transcend politics. Many see his decision as a statement that sports and entertainment can still reflect moral conviction and cultural pride.

However, not everyone is on board.
Critics argue that the “All-American Halftime Show” risks deepening cultural divides, framing it as a political stunt rather than a unifying celebration.

A spokesperson for Jones dismissed those claims:

“Jerry isn’t trying to compete with Bad Bunny or the NFL. He’s creating space for something different — a halftime that uplifts instead of provokes.”

Turning Point USA echoed that sentiment, describing the event as an “opportunity to unite Americans around gratitude, courage, and belief.”

A New Kind of Halftime

The show is expected to be produced out of Nashville, with rumors of appearances from leading country, gospel, and Christian artists, along with tributes to first responders, veterans, and everyday heroes.

Industry insiders predict that Jones’s financial backing will make the “All-American Halftime Show” a legitimate rival to the NFL’s production — not in spectacle, but in spirit.

For Jones, this isn’t just philanthropy — it’s purpose.

“You can’t build a future by bowing to trends,” he recently said. “It’s time to put faith and family back in the spotlight.”

Two Halftimes, One Nation

As Super Bowl LX approaches, two drastically different visions of America’s biggest entertainment event will share the same weekend: Bad Bunny’s global pop extravaganza and Jerry Jones’s all-American revival.

Whether viewers tune in for flash or faith, Jones’s bold move has already made history — proving that even off the football field, he’s still calling the plays that get the nation’s attention.

“Faith. Freedom. Family. That’s what the American game has always stood for,” Jones said.
“Now it’s time to remind the world of that again.”