BREAKING: NASCAR Legend Dale Earnhardt Jr. Signs $13.5 Million Deal with Netflix for 7-Episode Series About His Life on and off the Track
Posted October 30, 2025

In a move that’s sending shockwaves through both the motorsports and entertainment worlds, NASCAR legend Dale Earnhardt Jr. has officially signed a $13.5 million deal with Netflix for a powerful new seven-part documentary series chronicling his life, legacy, and the enduring impact of the Earnhardt name.

Titled “Heart of the Track: The Dale Earnhardt Jr. Story,” the series promises to take fans behind the wheel and deep inside the emotional highs and lows of one of racing’s most beloved figures. From his early struggles to step out of his father’s shadow to his rise as a two-time Daytona 500 champion and modern ambassador for NASCAR, the series will offer a rare and intimate look at the man behind the helmet.

“This isn’t just about racing,” Earnhardt Jr. said in a statement. “It’s about legacy, loss, and the journey to find your own road when you’re carrying the weight of a name that means everything. For me, it’s personal — and for the fans, it’s for every moment they’ve been part of my story.”

Produced by Netflix’s award-winning sports storytelling division, Heart of the Track will blend never-before-seen archival footage, exclusive interviews with NASCAR icons, and emotional recreations of key moments in Earnhardt’s career — from his rookie triumphs and heartbreaking crashes to his final race and transition into broadcasting.

The series will also shine a light on Dale’s relationship with his late father, Dale Earnhardt Sr., one of the most iconic and fearless drivers in NASCAR history. For fans, the emotional heart of the story lies in Dale Jr.’s search for identity after the loss that shook the entire racing world in 2001.

Industry insiders describe the tone as “raw, human, and deeply inspiring.” Each episode, running about 50 minutes, will chronicle a different chapter of Earnhardt’s journey — his childhood in North Carolina, his turbulent early career, his meteoric rise, and his evolution into one of the sport’s most influential voices.

Netflix plans to release the series in spring 2026, just ahead of the NASCAR All-Star Race, ensuring maximum buzz in both the racing and streaming worlds.

Social media exploded following the announcement. “This is the doc we’ve been waiting for,” one fan wrote on X. Another commented, “Dale Jr. IS NASCAR — nobody deserves this spotlight more.”

Netflix executives are betting big on Heart of the Track as part of their growing slate of sports documentaries, following the global success of Drive to Survive and Full Speed. But insiders say Earnhardt’s story stands apart — not just for its speed and spectacle, but for its heart.

“This isn’t just about winning races,” said an unnamed producer close to the project. “It’s about grief, resilience, family, and the courage to define your own legacy. Dale Jr. represents the spirit of American racing like no one else.”

Analysts predict the series could set a new benchmark for motorsport storytelling, capturing both longtime fans and newcomers alike. Beyond the fame and the horsepower, Heart of the Track promises to explore the man who helped carry NASCAR into the modern era — with honesty, humility, and heart.

When the green flag drops on “Heart of the Track: The Dale Earnhardt Jr. Story,” the world won’t just see a racing legend — they’ll see the human story behind the roar of NASCAR’s greatest name.