In a heartwarming move that’s already sending shockwaves through college football, Georgia Bulldogs athletic director Josh Brooks is reportedly launching a groundbreaking initiative to sponsor 1,000 game tickets for just $1 each, giving low-income families a once-in-a-lifetime opportunity to experience live SEC action this Thanksgiving weekend.

The initiative is aimed at the Week 13 matchup on Saturday, November 30, where the Bulldogs will face off against the Georgia Tech Yellow Jackets at Sanford Stadium in Athens, Georgia. Kickoff is scheduled for 3:30 PM ET, with the game nationally broadcast on CBS and streaming options available via Paramount+ and NCAA platforms.

This unexpected gesture from Brooks is being praised as one of the most generous and inclusive acts in recent college football memory. With average ticket prices often ranging into triple digits, the symbolic $1 ticket program has captured the attention of fans across the Southeast — especially those who’ve long dreamed of attending a live SEC game but were priced out.

“Football should never be a privilege of the few,” Brooks reportedly told a university official earlier this week. “If Thanksgiving is about family, then we need to make sure the Bulldogs family includes everyone — no matter their financial situation.” Though the quote has not yet been confirmed officially, its message has gone viral.

The 1,000 discounted tickets will be distributed through partnerships with local nonprofits and community outreach organizations across Georgia, ensuring the tickets reach families most in need. The Bulldogs athletic department will also cover transportation and food vouchers for selected recipients, many of whom will be attending their first-ever college football game.

Reaction has been swift and emotional. Georgia fans and college football enthusiasts alike have flooded social media with gratitude, using hashtags like #BulldogsForThePeople and #ThanksgivingAtOneDollar. On local sports radio in Athens, callers praised Brooks for “putting heart back into college sports” and for reminding the SEC that community still matters.

With temperatures expected to hover around 60°F (16°C) and clear skies forecast for Saturday, the stage is set not just for a fierce SEC rivalry, but for a profound moment of connection and inclusion in the college football calendar.

For families who will fill those special $1 seats, it’s more than a ticket. It’s a memory — one sponsored by heart, not headlines. As one young fan put it in a trending post: “I might not remember the score, but I’ll remember who made me feel like I belonged.”