Angel Reese Says She Wants a $7 Billion Sneaker Legacy to Rival Michael Jordan — Bold Vision or Unrealistic Dream?

Angel Reese has never been afraid to dream big — and this time, her ambitions are drawing comparisons to the greatest of all time.

The Chicago Sky star, one of the WNBA’s most talked-about players, is setting her sights on building a sneaker empire she believes could one day rival Michael Jordan’s legendary brand, which is currently valued at around $7 billion.

A Shoe That Matches Her Personality

Reese is preparing to launch her first signature sneaker, the Angel Reese 1, in collaboration with Reebok. Scheduled for release on Sept. 18, the shoe will be available in three debut colorways: Diamond Dust, Receipts Ready, and Mebounds.

In an interview with Elle, Reese explained what makes her shoe unique:

“My personality is me being unapologetically myself — that’s what the shoes are as well: unapologetic. The versatility of being able to wear the shoes on and off the court was the most important thing to me.”

She added that her vision is for the Angel Reese 1s to become a lifestyle staple, not just performance gear:

“I want people to wear them in the tunnel, in fashion moments, at events — everywhere.”

The Jordan-Level Ambition

Reese made it clear she’s not aiming small. She wants her sneakers to reach the same cultural and financial impact as Jordan’s:

“Reebok is back! We’re bringing back that old-school look, the old-school vibes. People are going to be wearing Reebok everywhere, just like how they wear Jordans everywhere. I want the Angel Reese 1s to be a household name.”

It’s an audacious goal, especially considering that Jordan Brand remains one of the most dominant sneaker lines in history, tied to Nike’s global empire. By comparison, Reebok was sold in 2022 for $2.5 billion and has struggled to compete with Nike and Adidas in recent years.

Still, Reese’s partnership with Reebok has strong backing — thanks in large part to Shaquille O’Neal, who helped bring her to the brand.

Turning Criticism Into Branding

Reese has become one of the WNBA’s most polarizing stars, drawing both admiration and criticism. She’s been praised for her rebounding dominance but also accused of exaggerating injuries or leaning into controversy.

Instead of shying away, Reese has flipped the narrative into a marketing tool. Her nickname “Mebounds,” initially used by critics to mock her game, became the inspiration for one of her shoe’s launch colorways.

Her unapologetic approach to both basketball and business is part of what has made her a constant talking point — admired by fans for her confidence and criticized by others who say she courts too much drama.

A Team That Needs Her Back

Reese’s off-court ventures have only grown louder as she battles a back injury that has sidelined her since July 29. The Sky have struggled without her presence, posting a 1-5 record in her absence and winning just one of the ten games she’s missed this season.

Her stats show just how vital she is to Chicago’s success: 14.2 points, 12.6 rebounds, and 3.7 assists per game — leading the team in all three categories.

If the Sky hope to stay competitive, Reese’s return to the lineup is critical.

Final Thoughts

Angel Reese’s vision to build a sneaker empire “like Jordan’s” may sound audacious, but it reflects the same unapologetic boldness that has defined her career so far. Whether she reaches that level or not, she’s already proven she knows how to turn criticism into opportunity, hype into business, and her personality into a brand.

On the court, the Sky desperately need her back to stay afloat. Off the court, Reese is already playing a much bigger game — one aimed at reshaping the landscape of women’s sports and sneaker culture.

Love her or doubt her, one thing is undeniable: Angel Reese refuses to play small.