BREAKING: Cleveland Browns Owner Jimmy Haslam Donates $7 Million to Fund “All-American Halftime Show” — A Bold Response to Bad Bunny’s Super Bowl LX Performance

A Patriotic Countermove

In a move shaking both the sports and entertainment industries, Cleveland Browns owner Jimmy Haslam has pledged $7 million to Turning Point USA in support of its upcoming “All-American Halftime Show.”

The announcement follows the organization’s reveal — founded by the late Charlie Kirk and now led by his wife — that it will host a faith- and patriotism-driven alternative to the NFL’s official Apple Music Halftime Show, which is set to feature Bad Bunny at Super Bowl LX on February 8, 2026, at Levi’s Stadium in Santa Clara, California.

The project aims to celebrate “faith, family, and freedom” through music and storytelling — values Haslam says “belong at the heart of American sports.”

“This Is About Unity, Not Politics”

According to Turning Point USA officials, Haslam’s multimillion-dollar donation will fully fund production, artist performances, and national broadcast distribution to ensure the “All-American Halftime Show” reaches audiences across the country.

Sources close to Haslam emphasize that his decision was not politically motivated, but rather rooted in personal conviction.

“This isn’t about going against anyone,” Haslam said in a statement.
“It’s about giving America a halftime that lifts people up — one grounded in unity, gratitude, and faith.”

The Browns owner, who has long been known for his philanthropic initiatives in Ohio and beyond, said he felt compelled to “offer something meaningful” at a time when entertainment “too often divides instead of inspires.”

“Taking the Field Back from Pop Culture”

Turning Point USA described the upcoming show as “a musical tribute to God and country” — featuring Christian, gospel, and country performers rather than mainstream pop acts.

Jimmy Haslam is expected to make a live appearance, not as a host but as a symbolic figure of leadership and conviction, representing what he calls “America’s moral backbone.”

His now-viral quote — “Faith, freedom, and unity are taking the field back from pop culture” — has spread rapidly across social media, with many calling the initiative “bold,” “refreshing,” and “long overdue.”

One fan on X (formerly Twitter) wrote:

“Jimmy Haslam isn’t just funding a show — he’s funding a message.
$7 million to remind America who we are. That’s real leadership.”

Divided Reactions

Unsurprisingly, Haslam’s announcement has sparked intense debate.

Critics accuse the Browns owner of using his wealth and influence to push a politically charged “culture war” narrative, while supporters argue that he’s simply offering a patriotic alternative for viewers who feel alienated by modern entertainment.

A spokesperson for Haslam clarified:

“Jimmy isn’t trying to compete with Bad Bunny or the NFL.
He’s showing there’s room for another kind of halftime — one built on hope, faith, and appreciation for what makes America great.”

Turning Point USA echoed this sentiment, calling the event “an opportunity to bring people together through gratitude, courage, and belief.”

A New Kind of Halftime Experience

The “All-American Halftime Show” will be filmed and broadcast nationwide, with Nashville expected to serve as the production hub.

Rumors suggest the lineup will include major Christian and country artists, along with tributes to veterans, first responders, and everyday heroes.

Industry insiders predict that, while it may not match the NFL’s show in glitz or global reach, Haslam’s funding will make it a powerful alternative — “a halftime for the heart.”

“You Can’t Move Forward by Staying Silent”

For Jimmy Haslam, this is about more than money — it’s about mission.

“You can’t move forward by staying silent when your values are fading,” he said recently.
“It’s time to bring faith, family, and gratitude back into the game.”

After years of shaping one of the NFL’s most recognized franchises, Haslam is now steering his influence beyond football — toward something he sees as “spiritually vital” to the nation’s soul.

Two Halftimes, One America

As Super Bowl LX approaches, fans are preparing for two competing visions of American culture:

• Bad Bunny’s global pop spectacle — sleek, commercial, and boundary-pushing.

• Jimmy Haslam’s “All-American Halftime Show” — soulful, faith-filled, and unapologetically patriotic.

Whichever show wins the ratings, one thing is certain: Jimmy Haslam has already made history by challenging the status quo and proving that even in the modern NFL, values still matter.