Philadelphia Eagles quarterback Jalen Hurts has reportedly turned down a lucrative $55 million ambassador deal from the University of Oklahoma, choosing instead to honor his deep ties to the University of Alabama. The offer, which would have positioned Hurts as a prominent face for the Sooners’ athletic programs and recruiting efforts, came as Oklahoma sought to capitalize on his stellar single season in Norman. However, Hurts’ decision underscores the enduring bond he feels with Tuscaloosa, where his college career truly began.

Hurts’ journey started at Alabama, where he arrived as a highly touted dual-threat quarterback from Texas. As a true freshman in 2016, he took over as starter early in the season, leading the Crimson Tide to an undefeated regular season and earning SEC Offensive Player of the Year honors. His leadership helped Alabama reach consecutive national championship games, cementing his place in the program’s storied history. Despite challenges, including being benched in the 2017 title game, Hurts contributed to a championship victory that year.

After transferring to Oklahoma for his senior year in 2019, Hurts thrived under Lincoln Riley, throwing for over 3,800 yards, rushing for nearly 1,300, and finishing as Heisman Trophy runner-up. He guided the Sooners to the Big 12 title and a College Football Playoff appearance. Yet, even with that success, Hurts has often expressed gratitude toward both schools while emphasizing the foundational role Alabama played in shaping him.

The proposed Oklahoma deal, valued at $55 million over several years, included promotional appearances, NIL initiatives for current players, and branding opportunities tied to the university. Sources close to the negotiations indicate it was designed to make Hurts the centerpiece of Oklahoma’s efforts to attract top talent in the evolving college landscape. Declining such a sum highlights Hurts’ prioritization of personal legacy over financial gain.

In a statement attributed to Hurts, he reportedly said: “My heart belongs to Tuscaloosa. Alabama gave me a home, a family, and a legacy that means more than any deal. Roll Tide forever! And I remain committed to the roots that built me.” This sentiment echoes his past comments about appreciating both programs but feeling a profound connection to the Crimson Tide, where he earned his undergraduate degree and experienced his first taste of elite competition.

Hurts’ choice resonates deeply with fans and analysts, who praise it as a rare act of authenticity in an era dominated by NIL deals and transfers. As the reigning Super Bowl MVP with the Eagles, Hurts is already financially secure from his $255 million NFL contract, allowing him the freedom to make decisions based on emotion and principle rather than necessity. His loyalty to Alabama reinforces the idea that some bonds transcend money, inspiring current and future athletes to value their formative experiences. Roll Tide forever, indeed.