NFL Sparks Backlash After Banning Rainbow Gear – Cowboys Coach Brian Schottenheimer Speaks Out

The NFL has ignited a firestorm across the sports world after announcing it will end its partnership with Stonewall, a prominent LGBTQ+ rights organization, and prohibit all rainbow-themed items on the field. Under the new policy, team captains—including those of the Dallas Cowboys—will no longer be allowed to wear rainbow armbands, shoelaces, gloves, or other equipment supporting LGBTQ+ visibility during games.

League officials framed the decision as part of broader “uniform policy enforcement” following a closed-door meeting with captains from all 32 NFL teams. Critics, however, see it as a step backward in inclusivity and player expression, especially given the NFL’s previous embrace of Pride Month and “Inspire Change” games.

For the Cowboys, a team with a high-profile fan base and history of community outreach, the policy change has been met with concern. Head coach Brian Schottenheimer addressed the issue candidly after Wednesday’s practice. “We’ve always believed in letting our players express who they are and what they stand for,” Schottenheimer said. “If something matters to them, they should have the freedom to show it. That’s part of being a team and being part of a community.”

The rainbow gear initiative has been a visible way for players to show solidarity with LGBTQ+ teammates and fans. Many have embraced the colors on shoelaces, armbands, and gloves, using game days to signal inclusivity and support. The sudden ban, which will take effect for the 2025 season, has sparked immediate outrage online.

Within hours of the announcement, hashtags like #LetThemWearIt and #NFLLGBT began trending on X (formerly Twitter). Fans, advocacy groups, and former players weighed in, with many accusing the league of succumbing to conservative pressures. Others defended the move, arguing professional sports should avoid “divisive” symbols and maintain neutrality.

Stonewall, which collaborated with the NFL on awareness campaigns and diversity programs, issued a brief statement expressing disappointment. “Symbols matter,” the organization wrote. “They tell people they belong. This decision sends the wrong message to LGBTQ+ fans and players.”

Cowboys players have voiced frustration internally. One veteran, speaking anonymously, said, “This isn’t about politics. It’s about respect. We’ve got teammates, fans, and family who are part of the LGBTQ+ community. This is how we show them we have their back.”

The NFL has not indicated whether the ban is permanent or subject to review, but for now, all rainbow-themed gear will be prohibited starting in 2025.

As the debate continues, it’s clear the conversation around inclusivity, player expression, and league image is far from over. With voices like Brian Schottenheimer’s publicly defending the freedom of players to express support for LGBTQ+ communities, the NFL may face growing pressure to revisit the controversial decision.