One of the most visible impacts of Caitlin Clark is on television and streaming numbers. Games featuring Clark consistently draw record-breaking viewership, often outperforming not only other WNBA games but also competing sports broadcasts. Networks now actively promote matchups involving her, recognizing that Clark guarantees eyes on screens.
What makes this remarkable is not just the raw numbers, but who is watching. Clark has attracted casual fans, young viewers, college basketball followers, and even people who previously paid little attention to women’s sports. For many, a Caitlin Clark game is their first-ever WNBA viewing experience. She has become a gateway into the league.
