BREAKING: The NFL has announced it will end its partnership with Stonewall and has prohibited Dallas Cowboys captains from wearing pro-LGBTQ rainbow armbands, as well as other rainbow-themed imagery such as shoelaces, wristbands, and helmet decals on the field. The decision came after a meeting with the captains of all 32 teams on Monday. Jerry Jones, the owner of the Cowboys, has since spoken out, expressing the team’s commitment to inclusivity despite the league’s new policy.

In a move that has shaken the sports world, the National Football League (NFL) announced on Monday, September 15, 2025, that it has ended its partnership with Stonewall, a leading LGBTQ+ advocacy organization, and implemented a controversial ban on visible rainbow-themed imagery during games. This includes the prohibition of rainbow armbands, shoelaces, wristbands, and helmet decals worn by team captains, including those from the Dallas Cowboys. The decision, finalized after a closed-door meeting with the captains of all 32 NFL teams, marks a sharp departure from the league’s previous stance on inclusivity and LGBTQ+ support.

The NFL’s Rationale

According to the NFL leadership, the decision stems from a desire to refocus the game on athletic competition and avoid what they described as “potential distractions” caused by visible political or social symbols. An anonymous league executive explained, “The NFL is committed to maintaining a uniform and professional appearance on the field. This is not about taking a stance against any community but about keeping the focus on football.” The ban extends to all rainbow-themed apparel during games, although players are still permitted to express support for LGBTQ+ causes off the field, such as during press conferences or community events.

This decision mirrors a recent move in the Premier League, which also ended its partnership with Stonewall and banned rainbow armbands. However, the NFL’s decision has sparked immediate backlash, particularly from fans and players who view it as a step backward in the fight for LGBTQ+ inclusivity in sports.

Jerry Jones and the Dallas Cowboys Respond

Jerry Jones, the owner of the Dallas Cowboys, was quick to respond to the NFL’s decision. Known for his strong leadership and unflinching stance on issues, Jones addressed the media shortly after the announcement. While respecting the league’s new rules, Jones made it clear that the Cowboys’ commitment to inclusivity would not be deterred.

“The Dallas Cowboys have always prided themselves on being a team that embraces diversity and respect,” Jones said in a statement. “This decision by the NFL does not reflect the values that we hold dear as an organization. We believe in unity, inclusivity, and supporting all of our players, staff, and fans, regardless of their background or identity.”

Jones emphasized that while the team would adhere to the league’s new policy, they would continue to find ways to show their support for the LGBTQ+ community through off-field initiatives and community outreach. “This is a difficult decision for many, but we will not back down from our commitment to inclusivity. We will find other ways to make our voices heard and ensure that every person, regardless of their identity, feels welcome at AT&T Stadium.”

Sean Payton’s Response

While Jerry Jones’ comments garnered support from fans and players, the league-wide reaction was mixed. Denver Broncos head coach Sean Payton also addressed the NFL’s decision, explaining that his team would abide by the ban but still find ways to support inclusivity off the field.

“Football is about bringing people together, and we’ve always prided ourselves on being a team that respects everyone,” Payton said in a press conference. “This decision doesn’t change who we are as a team or what we stand for. We’ll continue to support all our players and fans, and we’ll find ways to show that commitment off the field.”

Payton’s words echoed the sentiments of many in the NFL community, including Jones, who believes that the team’s values extend beyond the field.

Player and Fan Reactions

The NFL’s decision has triggered widespread debate among players, coaches, and fans. Many players, particularly those who have been vocal advocates for LGBTQ+ inclusion, expressed disappointment at the ban. An anonymous Dallas Cowboys player shared, “Wearing the rainbow armband was a small but meaningful way to show we stand with everyone. It’s tough to see that taken away.”

Other players, however, voiced their support for the league’s stance, arguing that the field should remain a neutral space, free from political or social messaging. The ban has sparked a heated divide between those who believe sports should remain untainted by political symbols and those who see such symbols as crucial for promoting inclusivity and representation.

On social media, fans voiced their opinions, with hashtags like #NFLBansRainbow and #SupportInclusivity trending on X. Advocacy groups, including Stonewall, condemned the NFL’s decision. A Stonewall spokesperson remarked, “Rainbow imagery has been a powerful symbol of inclusion in sports. This decision sends a harmful message to LGBTQ+ athletes and fans who look to the NFL for representation.”

Broader Implications

The NFL’s decision comes at a time when sports leagues around the world are struggling to balance social advocacy with a desire to maintain a focus on competition. The league’s previous initiatives, such as social justice messages in end zones, had shown a willingness to address societal issues. However, this ban on rainbow imagery has raised questions about whether the NFL’s priorities are shifting away from inclusivity.

Critics argue that the move could alienate LGBTQ+ fans and players, while supporters contend that it is necessary to maintain a neutral space for athletic competition. The debate over the NFL’s direction on social advocacy is likely to continue as the 2025 season progresses.

Looking Ahead

As the controversy unfolds, all eyes will be on the Dallas Cowboys and Jerry Jones. While the team will comply with the NFL’s new policy, Jones has emphasized that their commitment to inclusivity will remain strong. The Cowboys may explore alternative ways to demonstrate support for the LGBTQ+ community, such as through charitable initiatives, community programs, or public statements.

For Jones and the Cowboys, the decision marks a crossroads in the intersection of sports, social advocacy, and inclusivity. As the league’s policies evolve, it remains to be seen how teams, players, and coaches will navigate the ever-shifting landscape of activism in sports. What is clear, however, is that the Dallas Cowboys will continue to lead with a strong commitment to diversity, respect, and unity.