Elon Musk Threatens to Pull $40 Million Super Bowl Ads — “If Bad Bunny Performs, I’m Out”
SHOCKING STATEMENT: Elon Musk Threatens to Pull $40 Million Super Bowl Ads — “If Bad Bunny Performs, I’m Out”
Billionaire entrepreneur Elon Musk has ignited a firestorm after threatening to withdraw his company’s $40 million Super Bowl advertising deal if Bad Bunny is confirmed as the halftime show performer. The Tesla and X (formerly Twitter) CEO didn’t mince words, accusing the NFL of “turning America’s biggest sporting event into a political performance.”
“You bring a guy in fishnets and eyeliner to the Super Bowl? Then stop calling it football — call it a circus,” Musk said bluntly in a late-night post on X.
For Musk, the Super Bowl represents more than just sports — it’s a reflection of American culture and identity. He argued that the halftime show should highlight talent that unites the country, not divide it.
“The Super Bowl is supposed to be about pride, strength, and teamwork — not shock value and social experiments,” he continued. “If Bad Bunny headlines that show, I’m done funding it.”
Musk’s remarks came after reports that the Puerto Rican megastar — known for his gender-bending fashion and outspoken activism — was being considered for the 2026 halftime show. Within hours, Musk’s post racked up millions of views, dividing fans and sparking a heated online debate.
Supporters applauded Musk for “defending American values,” while critics accused him of hypocrisy and intolerance. Some users on X mocked him for “trying to cancel culture while pretending to fight cancel culture.”
Bad Bunny, one of the world’s most streamed artists, has built his career on breaking barriers — blending reggaeton, trap, and pop with messages about identity, love, and freedom. For his fans, his possible Super Bowl performance symbolizes how far Latino and LGBTQ+ representation has come in mainstream entertainment.
But Musk sees it differently. In a follow-up post, he doubled down:
“I’m not against music — I’m against hypocrisy. Don’t use football to sell agendas. Keep the Super Bowl about the game, not politics.”
NFL insiders say Musk’s threat carries weight. Tesla, SpaceX, and X collectively spent tens of millions on ad slots during last year’s broadcast, making them some of the biggest private sponsors in the event’s history. Losing that partnership could create a serious financial gap for the league.
An unnamed NFL executive told reporters, “Musk’s influence is undeniable. When he speaks, corporate America listens. Whether the NFL does — that’s the real question.”
For now, the league has declined to comment on performer negotiations, saying only that “the Super Bowl halftime show aims to celebrate global music and diversity.”
Still, Musk’s ultimatum has reignited one of America’s oldest cultural debates: Is the Super Bowl a stage for unity — or just another platform for controversy?