💙🏈 Jerry Jones Opens AT&T Stadium to Honor Marshawn Kneeland — “Family Doesn’t Need a Ticket to Say Goodbye.”

Dallas, Texas — In a heartfelt announcement that has moved fans across the nation, Dallas Cowboys owner Jerry Jones has declared that entry will be completely free for all attendees at the upcoming Marshawn Kneeland Memorial to be held at AT&T Stadium on November 11.

The event, designed to celebrate the life and legacy of the young Cowboys defensive end who tragically passed away last week, will be open to the public as a gesture of unity, remembrance, and love. Jones emphasized that this memorial is not just for the team — but for the entire Cowboys family and every fan whose heart was touched by Kneeland’s story.

A Legacy Beyond the Field

Marshawn Kneeland’s death left an indescribable void in the Cowboys community. At just 24 years old, Kneeland was known not only for his explosive energy on the field but also for his kindness and humility off it. His sudden passing sent shockwaves through the NFL and beyond, sparking tributes from teammates, coaches, and fans across the country.

Now, Jerry Jones wants to ensure that everyone who loved and supported Marshawn has the chance to say goodbye — together.

“This stadium has seen triumphs and heartbreaks,” Jones said in an emotional statement.
“But on November 11, it will stand for something greater — love, remembrance, and family. No one should need a ticket to honor one of our own.”

Opening the Doors of America’s Team

The decision to open AT&T Stadium without charge is unprecedented in Cowboys history. Tens of thousands are expected to attend the service, which will feature personal tributes, videos of Marshawn’s most inspiring moments, and speeches from teammates including Dak Prescott, CeeDee Lamb, and Micah Parsons.

The Cowboys organization has also invited Kneeland’s family and friends to the event, where a special memorial video — titled “Forever a Cowboy” — will be played on the stadium’s massive screen.

Team chaplain Jonathan Evans is set to lead the service, while the Cowboys’ choir, made up of staff and players, will perform “Amazing Grace” in Marshawn’s memory.

Jones’ Emotional Words: “He Was More Than a Player”

In his official statement, Jerry Jones appeared visibly moved as he spoke about the young man whose smile, dedication, and spirit left a permanent mark on the franchise.

“Marshawn was more than a player — he was a spark, a brother, and a reminder of what this game is really about,” Jones said, his voice trembling.
“Football is a game of strength, but this week, we’ve been reminded that true strength comes from compassion, from standing together.”

Jones described the decision to waive all ticket costs as “a way to keep the gates open for everyone who feels connected to Marshawn’s story — whether they knew him personally or not.”

A Stadium Turned Sanctuary

On November 11, AT&T Stadium will transform from a field of competition into a sanctuary of remembrance. Fans are encouraged to wear Cowboys blue and white as a sign of unity. The event will also feature a candlelight ceremony on the 50-yard line, where Marshawn’s jersey will be displayed one final time before being retired to the team’s Hall of Honor.

Team officials say that thousands of candles will be handed out to attendees at the entrance. At the close of the memorial, lights in the stadium will dim, and fans will lift their candles as a symbolic gesture — “a light for Marshawn, and for anyone who has ever battled silently.”

Fans Respond: “This Is Why We’re Proud to Be Cowboys Nation”

The announcement quickly spread across social media, with fans praising Jerry Jones’ compassion and calling the gesture one of the most heartfelt acts in franchise history.

“Free or not, I was going to be there,” one fan wrote. “But Jerry making it open to everyone — that’s what family does.”

Others shared memories of Marshawn, posting photos of him greeting fans after games and signing autographs for kids. The hashtags #ForMarshawn and #CowboysFamilyForever began trending within hours of Jones’ announcement.

Turning Grief into Grace

While the loss still weighs heavily on the Cowboys organization, the team has made it clear that Kneeland’s legacy will live on. Earlier this week, quarterback Dak Prescott announced a $1 million donation to establish the Marshawn Kneeland Hope Fund, supporting youth mental health programs and player wellness initiatives — a cause close to both men’s hearts.

Jones’ memorial event now becomes a part of that ongoing mission: to turn heartbreak into hope.

“We will grieve together,” Jones said softly. “But we will also heal together. That’s what Marshawn would have wanted.”

“Forever a Cowboy”

As the sun sets on November 11, thousands will gather under the lights of AT&T Stadium not to watch a game, but to honor a life — one that embodied resilience, humility, and brotherhood.

Jerry Jones’ decision to open the doors freely stands as a powerful reminder that the Cowboys are more than a team — they are a family.

And for one night, that family will come together not to cheer, but to remember — the young man who played with heart, lived with courage, and will forever be known as Marshawn Kneeland: A Cowboy Forever. 💙🏈