Jerry Jones Pledges $5 Million to Support Turning Point USA’s ‘All American Halftime Show’ Amid Super Bowl Controversy

Dallas, TX — In the wake of the NFL’s announcement that global superstar Bad Bunny will headline the Super Bowl LX halftime show, Turning Point USA, the conservative non-profit co-founded by the late Charlie Kirk, has unveiled plans for an alternative performance: The All American Halftime Show.

The announcement comes as some fans and commentators criticized the selection of Bad Bunny, citing concerns over patriotism and cultural representation. In response, Turning Point USA confirmed it would curate a separate lineup of musical artists to perform on Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California. While the performers have not yet been revealed, the organization promised details would follow soon.

Jerry Jones Steps In

Amid the growing debate, Dallas Cowboys owner Jerry Jones publicly voiced his support for Turning Point USA and its efforts to offer a patriotic alternative. Speaking at a press event earlier this week, Jones announced a personal contribution of $5 million to ensure that the All American Halftime Show proceeds as planned.

Jones said, “We live in a time when America’s traditions need champions. I’m proud to support Turning Point USA and Erika Kirk in bringing this vision to life. This isn’t just a show—it’s a statement about respect, pride, and celebrating our country.”

The funding will help secure performers, production, and event logistics, ensuring that Turning Point USA’s halftime show can compete with the mainstream spectacle in both scale and visibility.

The Controversy Around Bad Bunny

Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, has stirred debate in recent weeks. Videos circulated showing the Puerto Rican artist seated during “God Bless America” at Yankee Stadium, prompting criticism from some fans who interpreted the act as disrespectful.

Earlier this month, Bad Bunny expressed concerns over performing in the U.S., citing fears about U.S. Immigration and Customs Enforcement (ICE) conducting raids near concert venues. He shared videos on social media depicting ICE activity in Puerto Rico, raising the issue as part of his reasoning for limiting U.S. tour dates.

Although Bad Bunny is scheduled to perform at the Super Bowl, his past actions and political commentary have fueled discussions about patriotism, freedom of expression, and the role of entertainers in high-profile national events.

Turning Point USA’s Vision

For Turning Point USA, the alternative halftime show is about more than just competition. The organization aims to highlight artists who reflect patriotic values and traditional American ideals, while also honoring the legacy of Charlie Kirk. Erika Kirk, a prominent voice within the organization, has been instrumental in organizing the performance, coordinating artists, and managing logistics.

“‘The All American Halftime Show’ is about giving fans a choice and showing respect for our national symbols,” Erika Kirk said in a statement. “We want to remind viewers that entertainment and patriotism can coexist on one of the country’s largest stages.”

A Cultural Flashpoint

The announcement of Jones’ support comes amid heated national discourse on the intersection of politics, entertainment, and sports. Critics of Turning Point USA argue that the alternative show politicizes the Super Bowl, while supporters see it as a necessary platform for celebrating American values.

Social media has erupted with debate, with hashtags about both the Bad Bunny halftime show and the Turning Point USA alternative trending in the hours following Jones’ pledge. Fans are divided—some praise Jones and Erika Kirk for standing up for patriotism, while others question the timing and motivations behind the $5 million contribution.

Looking Ahead

As preparations continue, all eyes are on Santa Clara in February. With Jerry Jones’ backing, Turning Point USA has the resources to produce a halftime experience that could rival the official NFL show in both spectacle and cultural impact.

While the NFL has yet to comment on the alternative performance, insiders suggest league officials are closely monitoring developments, aware that the event could attract widespread attention and debate.

For now, Jerry Jones, Turning Point USA, and Erika Kirk remain committed to ensuring The All American Halftime Show goes forward as planned—a bold statement in a season already defined by controversy, culture, and conversation.