Monica McNutt Sparks Firestorm After Criticizing Caitlin Clark’s Endorsement Empire and Calling for “Billion-Dollar Respect” for Angel Reese

ESPN analyst Monica McNutt has ignited one of the loudest debates the WNBA has seen this season. During a fiery segment on First Take, McNutt sharply criticized the magnitude of Caitlin Clark’s latest multi-million-dollar endorsement deal, arguing that Chicago Sky star Angel Reese deserves far greater recognition—and, in her words, “at least a billion, if America truly had clarity.”

The explosive moment instantly went viral, triggering backlash, praise, and a tidal wave of cultural commentary across social media. What began as a routine discussion about Clark’s growing business empire swiftly transformed into a heated national conversation about race, marketability, visibility, and the shifting dynamics of women’s basketball.

A Segment That Set the Internet on Fire

The controversy unfolded just as ESPN prepared to cover the WNBA’s new $2.2 billion media rights deal—a massive package many credit partly to Caitlin Clark’s unprecedented popularity. When host Molly Qerim asked whether Clark’s $28 million Nike extension made her “the queen of the business,” McNutt disagreed instantly and loudly.

“Queen? No. Cash cow,” she snapped, emphasizing that Clark’s endorsement success is driven as much by her marketability as by her on-court play. McNutt argued that Angel Reese, despite her elite rebounding and impact on Chicago’s resurgence, is not receiving comparable financial opportunities.

Her now-famous line—“Give her a billion if America had clarity on real impact”—sent shockwaves through the studio.

Stephen A. Smith sputtered mid-sip. Chiney Ogwumike tried to mediate. But the moment had already gone nuclear.

A Rivalry Bigger Than Basketball

This is not the first time McNutt has inserted herself into the Clark-Reese rivalry that has dominated the basketball landscape since their historic NCAA showdown. In 2024, she stirred controversy by picking Reese as Rookie of the Year over Clark, pointing to leadership and team impact rather than individual scoring.

But the financial gap in 2025 is undeniable:

• Caitlin Clark earned over $11 million in endorsements.

• Angel Reese brought in around $2 million.

• Clark secured mega-deals with Nike, Gatorade, State Farm, and Wilson Sporting Goods.

• Reese’s portfolio, while significant, lacks a franchise-defining contract on the level of Clark’s Nike deal.

For McNutt, the imbalance reflects deeper issues—ones she says America refuses to acknowledge.

The Internet Erupts

Within hours, hashtags like #McNuttMania and #ReeseRobbed were trending nationwide. Social media divided into volatile factions:

Clark fans argued:

• Clark’s popularity drove WNBA ticket sales, TV ratings, and merchandise revenue.

• Her endorsements are earned through performance and mass visibility.

• McNutt’s take was “delusional” and minimized Clark’s business impact.

Reese supporters countered:

• Reese built cultural relevance long before Clark entered the league.

• Her personality, activism, and authenticity helped elevate the sport.

• Endorsement disparities reflect bias in what corporate America chooses to promote.

The debate quickly expanded into commentary on race, marketability, and the politics of visibility—far beyond simple on-court production.

The Larger Picture: A League in Transition

The firestorm reveals a WNBA undergoing rapid transformation. With salaries still low (rookies earning between $75K–$80K), endorsements have become the true measure of financial success—and cultural influence.

Clark’s impact is undeniable. She boosted viewership by over 400%, sparked sellouts across the country, and turned her games into televised events. Brands see her as a generational marketing asset.

Reese, meanwhile, embodies a different kind of influence—cultural, stylistic, and rooted in identity and expression. Her personality and confidence resonate with fans who don’t see themselves in the league’s traditional marketing narratives.

McNutt’s comments tapped directly into this tension.

McNutt Doubles Down

After the segment, McNutt posted on social media:

“Said what I said. Reese’s impact: undeniable. Clark’s checks: earned. But equity? Overdue.”

Her message was met with explosive engagement—hundreds of thousands of likes, shares, and heated debates.

A’ja Wilson voiced support.
Clark’s agent threw shade.
Fans, players, and analysts all weighed in.

The conversation has grown far beyond two players. It has become a referendum on the future of women’s sports.

What Comes Next?

With the WNBA’s next season approaching and new CBA negotiations on the horizon, the debate over pay, endorsements, and recognition will only intensify.

Clark vs. Reese is no longer just a rivalry—it is the heartbeat of the league’s new era.

Monica McNutt’s billion-dollar comment wasn’t just a hot take.
It was a spark thrown into a room already filled with gasoline.

And judging by the reaction, this conversation is nowhere near finished.