It was supposed to be an ordinary afternoon. Caitlin Clark, fresh off another record-breaking performance in the WNBA, slipped quietly into a Louis Vuitton boutique in downtown Chicago. Dressed in joggers, a hoodie, and the same well-worn sneakers she’s worn to practice for years, she was not there to make a fashion statement. She was there with a purpose: to buy her mother a gift.

The Reveal No One Saw Coming

The Internet on Fire

Louis Vuitton’s Silence

Caitlin’s Response

The WNBA Fights Back

Bigger Than a Handbag

The Legacy of a Moment