The “Independent Trio” Rumor: A Seismic Shift in U.S. Media or Just a Digital Illusion?

Recently, a rumor has spread widely across social media claiming that three well-known figures in American media and entertainment are planning to launch a new independent news platform together. The names most often mentioned are Rachel Maddow, a prominent political commentator; David Muir, a leading network news anchor; and Jimmy Kimmel, a comedian and late-night talk show host.

According to viral posts, the alleged project is portrayed as a “revolution” in the U.S. media landscape, promising independent news coverage and analysis outside the traditional media system. Supporters of the rumor suggest it would appeal to audiences who have grown increasingly frustrated with mainstream news outlets.

However, to date, there is no credible evidence from reliable sources—such as major news organizations or official statements from the individuals involved—confirming that such a project is actually underway. In fact, similar rumors circulating over the past year have later been identified as unverified or false, including claims about high-profile media personalities joining forces to create independent newsrooms.

At present, the story of the so-called “Independent Trio” remains nothing more than an online rumor, with no clear indication that it represents a real or imminent transformation of the American media landscape.